SecurityTouch brand guide

A short guide to how SecurityTouch looks and sounds. Use it for the app, the router, packaging, and every page.

The idea

People feel safe when someone they trust has a hand on the controls. SecurityTouch is that hand: calm, close, and one touch away.

The mark combines a fingerprint and the signal rings of a router. The amber dot is the touch point, the place where the owner decides.

SecurityTouch logo on a light background
SecurityTouch logo on a dark background
SecurityTouch app icon

Keep clear space equal to the height of the amber dot on every side. Use the logo at 120px wide or larger, and the mark alone below that. Don't recolour the dot, stretch the mark, or place it on busy images.

Colour

Deep Nile ink and cool paper carry the page. Amber is only for the touch: the thing to press, and the thing that matters.

Nile ink#0F2A30
Text, dark bands
Signal teal#1E7A80
Links, success states
Touch amber#FFB224
Main action, the dot
Mint#CFE8E2
Family and calm surfaces
Paper#F2F6F5
Page background
Blocked coral#D9442A
Paused, blocked, warnings

Type

Unbounded for headlines, because it is wide, round, and friendly. Figtree for everything you read. Cairo for Arabic.

Know who's online.

Figtree regular, 17 to 19 px. Sentence case everywhere, lines under 70 characters.

اعرف مَن متصل.

Voice

We talk like a calm neighbour who happens to know networks. Plain words, short sentences, and always the person first.

We say

  • "Layla's tablet is paused."
  • "A new sign-in is waiting for you."
  • "Approve or block."
  • "Access ended."

We avoid

  • "Client 192.168.1.44 is throttled."
  • "Unauthorised MAC address detected."
  • "Policy violation."
  • Fear, and promises we can't prove.